Praket Consultancy | Cookie Policy – Enhancing Your Website Experience

Introduction

This Cookies Policy outlines how Praket Consultancy (“we,” “our,” or “us”) employs cookies and similar tracking technologies when you access or use our website and services. Our aim is to provide transparency regarding the data we collect and how it is utilized to enhance user experience, ensure secure transactions, and maintain regulatory compliance. This policy applies to all users and visitors of our platform and should be read alongside our Privacy Policy and Terms and Conditions.

What Are Cookies?

Cookies are small text files stored on your device—such as a computer, tablet, or smartphone—when you visit a website. These files store information about your browsing behavior and preferences. Cookies allow websites to remember your actions, including login details, language settings, and activity history, providing a more seamless and personalized experience on return visits. Additionally, cookies support functional, analytical, and security purposes, which are especially important for platforms handling sensitive financial information.

Types of Cookies We Use

We employ several categories of cookies to optimize, enhance, and secure your experience:

Essential (Strictly Necessary) Cookies: These cookies are critical for the core functioning of our payment solution. They enable secure login, transaction processing, fraud prevention, and real-time session management.
Performance and Analytics Cookies: These cookies collect data on user interactions with our website, such as pages visited, time spent on the site, and error messages. Tools like Google Analytics may be used to analyze traffic and enhance performance.
Functionality Cookies: These cookies remember user preferences and settings, such as language selection, region, or saved login information, providing a more personalized experience during future visits.
Targeting or Advertising Cookies: These cookies monitor browsing behavior to deliver relevant advertisements and promotional content across platforms. Services like Google Ads or Facebook Pixel may be used for remarketing.
Security Cookies: Specific to our platform, these cookies help detect suspicious activity, prevent unauthorized access, and ensure compliance with security standards, including PCI-DSS.

How We Use Cookies

Cookies help ensure the seamless and secure operation of our services. They assist in:

Authenticating users during login,
Protecting online transactions by identifying potential fraud,
Retaining user preferences for a consistent experience,
Enhancing website performance through analytical insights,
Supporting marketing and promotional campaigns through third-party tracking.

We do not use cookies to capture sensitive personal data such as credit card numbers, banking credentials, or biometric information.

Third-Party Cookies

Certain cookies on our website may be set by trusted third-party providers, including:

Analytics tools: for evaluating site performance,
Advertising networks: to monitor conversion rates,
Payment providers: for transaction validation and fraud prevention.

We do not control the data these third parties collect and recommend reviewing their respective cookie and privacy policies.

How to Control or Disable Cookies

You can manage or block cookies via your browser settings at any time. Most browsers allow blocking all cookies, only third-party cookies, or deleting existing cookies. Disabling essential cookies may impact critical functionalities like login, checkout, and security. Additionally, you can adjust cookie preferences through the cookie consent banner displayed on your initial visit.

Cookie Duration

Cookies we employ fall into two main types:

Session Cookies: Temporary cookies that expire when you close your browser, primarily used for authentication and secure sessions.
Persistent Cookies: These remain on your device for a set duration or until manually deleted, helping us remember your preferences and login details on future visits.

Consent and Cookie Banner

Upon first visiting our website, a cookie banner will request your consent for non-essential cookies. Clicking “Accept All” allows all cookies, while “Manage Preferences” lets you select specific cookies to permit. Your choices will be saved for future visits and can be modified at any time.

Do Not Track (DNT) Signals

Currently, our website does not respond to “Do Not Track” signals sent by browsers due to the lack of an industry-wide standard. We remain committed to user privacy and will consider supporting DNT if recognized standards are established.

Changes to This Cookies Policy

We may revise this Cookies Policy periodically to reflect updates in our practices, legal obligations, or service enhancements. All changes will be posted here with an updated “Last Updated” date. We encourage users to review this page regularly.

Contact Us

For any questions, concerns, or requests regarding this Cookies Policy or your cookie preferences, please reach out to us at (mention email).

Cookie Policy