This Cookie Policy explains how Praket Consultancy (“we,” “our,” or “us”) makes use of Cookie and similar tracking tools whenever you visit or interact with our website or services. Our aim is to maintain transparency about the data collected, its purpose, and how it enhances user experience, strengthens financial security, and ensures compliance with regulatory requirements.

This policy applies to all visitors and users of our platform and should be read alongside our Privacy Policy and Terms & Conditions.

What Are Cookie

Cookie are small text files stored on your device (computer, tablet, or smartphone) each time you access a website. These files record browsing activity and preferences.

Cookie allow websites to:

• Remember login sessions, language choices, and browsing history.
• Deliver personalized experiences on future visits.
• Perform critical functional, analytical, and security roles.
• For financial platforms, they also ensure compliance and transactional safety.

Types of Cookie We Use

Our platform relies on multiple categories of Cookie for smooth and secure operations:

• Essential Cookie: Required for fundamental functions, such as secure logins, transaction processing, fraud detection, and session management.
• Performance & Analytics Cookie: Track visitor activity (pages viewed, session duration, errors). Tools like Google Analytics help us assess performance and optimize services.
• Functionality Cookie: Store preferences like region, language, and saved credentials for a customized experience.
• Advertising & Targeting Cookie: Monitor user activity to display relevant promotions. Services like Google Ads or Facebook Pixel may support remarketing campaigns.
• Security Cookie: Detect suspicious patterns, prevent unauthorized access, and ensure adherence security standards.

Why We Use Cookie

Cookie are used for:

• User authentication during login.
• Securing payments and detecting fraudulent activities.
• Remembering user preferences for seamless navigation.
• Generating insights to improve site functionality.
• Supporting advertising and marketing efforts with audience analytics.

We do not use Cookie to capture sensitive data such as bank details, card numbers, or biometric information.

Third-Party Cookie

Some Cookie may be placed by trusted third parties, including:

• Analytics providers – to track site performance.
• Advertising networks – to measure ad reach and conversions.
• Payment processors – to validate transactions and prevent fraud.

Please note: Information gathered by third parties is outside our control, and users are advised to review their respective privacy and cookie policies.

Managing Cookie

Users have full control over cookie settings via their browser. Options generally include:

• Blocking all Cookie or only third-party Cookie.
• Deleting previously stored Cookie.

Disabling essential Cookie may affect important functions such as login security, checkout, and fraud protection.

Additionally, a cookie consent banner appears during your first visit, allowing you to accept all Cookie or manage specific preferences.

Duration of Cookie

• Session Cookie: Temporary, expire once the browser is closed; used for secure browsing sessions and login validation.
• Persistent Cookie: Remain for a fixed duration or until deleted manually; used to remember login details and saved settings for future visits.

Cookie Consent

When visiting our website for the first time:

• A consent banner is displayed requesting your cookie preferences.
• Selecting “Accept All” activates every category of Cookie.
• Choosing “Manage Preferences” allows you to enable only selected Cookie.
• Your chosen settings are saved and may be updated at any time.

Do Not Track (DNT)

Currently, our platform does not respond to Do Not Track (DNT) signals from browsers, as there is no universal standard in place. However, we remain committed to privacy and may adapt once an industry-wide framework is established.

Policy Updates

We may revise this Cookie Policy periodically to reflect updates in practices, legal requirements, or platform changes. Updates will be posted here along with a revised “Last Updated” date. Users are encouraged to review this policy regularly.

Contact Information

For any queries, concerns, or requests related to this Cookie Policy or cookie preferences, please contact us at info@praketconsultancy.com